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Snezhanna
Snezhanna

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Published in

UMG Digital Agency

·Aug 27, 2021

How to Integrate Lead Generation in Your Go-To-Market Strategy

You have a great product. You know it’s a unique, wonderful thing that would help a lot of people. You believe in your product and its value on the market. The question is, how do you convince others of the same thing? Ideally, your go-to-market strategy should provide an action…

Lead Generation

4 min read

How to Integrate Lead Generation in Your Go-To-Market Strategy
How to Integrate Lead Generation in Your Go-To-Market Strategy
Lead Generation

4 min read


Published in

UMG Digital Agency

·Aug 20, 2021

B2B Retargeting: How to Use Retargeting for Lead Generation

If you are running any kind of digital campaigns but are not retargeting, you probably should. What is retargeting and why is it important, you might ask? Retargeting or remarketing is a tactic of reaching out to the prospects and accounts that are already familiar with your brand. Need I…

B2b Marketing

4 min read

B2B Retargeting: How to Use Retargeting for Lead Generation
B2B Retargeting: How to Use Retargeting for Lead Generation
B2b Marketing

4 min read


Published in

UMG Digital Agency

·Aug 9, 2021

Demand Generation VS Lead Generation for B2B Marketing

Lead Generation VS Demand Generation — two terms that seem to be used interchangeably even though they mean slightly different things. …

Lead Generation

5 min read

Demand Generation VS Lead Generation for B2B Marketing
Demand Generation VS Lead Generation for B2B Marketing
Lead Generation

5 min read


Published in

UMG Digital Agency

·Jul 29, 2021

Make Online Ads Work for B2B: A Guide for Small Businesses

If you are doing any kind of digital marketing, chances are you’ve been curious to try online advertising too. With the shift of marketing into digital spaces in the last year and a half, more and more B2B businesses are looking into paid online ads. For many still the world…

B2b Marketing

8 min read

Make Online Ads Work for B2B: A Guide for Small Businesses
Make Online Ads Work for B2B: A Guide for Small Businesses
B2b Marketing

8 min read


Published in

UMG Digital Agency

·Jul 23, 2021

How is COVID-19 changing B2B marketing?

The COVID-19 pandemic has shaken the world in almost every aspect and global marketing trends were not an exception. If in 2020 marketers had to find a way to quickly adapt to our changing realities, 2021 tested how sustainable our methods were. …

Marketing Strategies

4 min read

How is COVID-19 changing B2B marketing?
How is COVID-19 changing B2B marketing?
Marketing Strategies

4 min read


Published in

UMG Digital Agency

·Jul 15, 2021

Why should you hire a sales agent?

Sales agent or sales rep? A smaller, growing business needs all of the resources and additional help it can get, and an experienced sales agent can be a great addition to the growth team for only a fraction of a cost. A sales agent is usually an independent contractor who…

Digital Marketing

4 min read

Why should you hire a sales agent?
Why should you hire a sales agent?
Digital Marketing

4 min read


Published in

UMG Digital Agency

·Jul 2, 2021

Insider Tips: Make Your LinkedIn Profile Sell

LinkedIn remains one of the most effective outreach channels for B2B selling (and we would know, as it’s still a huge part of our own ABM strategy!). When selling on LinkedIn, every little detail matters — who are you reaching out to? What’s your approach? Is the timing right? Your…

Linkedin Profile

4 min read

Insider Tips: Make Your LinkedIn Profile Sell
Insider Tips: Make Your LinkedIn Profile Sell
Linkedin Profile

4 min read


Published in

UMG Digital Agency

·Jun 25, 2021

Helping Renaissance International Support Education Worldwide: Case Study

Renaissance came to us with an unconventional request — increase their global reach through both inbound (social media, ads) and outbound (direct marketing) channels. As a global education provider in partnership with over 40K schools in the US and the UK, they were looking to expand their existing presence in…

Social Media Marketing

5 min read

Helping Renaissance International Support Education Worldwide: Case Study
Helping Renaissance International Support Education Worldwide: Case Study
Social Media Marketing

5 min read


Published in

UMG Digital Agency

·Jun 18, 2021

12 Questions & Answers About Your B2B Content Strategy

In 2018, only 37% of B2B companies had a documented B2B content strategy. While in recent years that number jumped to 65% in 2019, that still leaves a big portion of businesses that don’t think about their content that hard. I don’t need to explain the value of good content…

Content Strategy

12 min read

12 Questions & Answers About Your B2B Content Marketing Strategy
12 Questions & Answers About Your B2B Content Marketing Strategy
Content Strategy

12 min read


Published in

UMG Digital Agency

·Jun 10, 2021

Practical Intro to B2B Influencer Marketing

When you think of “influencer marketing”, what’s the first thing that comes to mind? Probably a few beautiful young people advertising a product on various social media in a cheery voice. That’s the idea behind influencer marketing for a lot of people, and they generally associate it with B2C businesses. …

Influencer Marketing

5 min read

Practical Intro to Influencer Marketing: What You Need to Know
Practical Intro to Influencer Marketing: What You Need to Know
Influencer Marketing

5 min read

Snezhanna

Snezhanna

12 Followers
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