If you are running any kind of digital campaigns but are not retargeting, you probably should. What is retargeting and why is it important, you might ask? Retargeting or remarketing is a tactic of reaching out to the prospects and accounts that are already familiar with your brand. Need I…

Lead Generation VS Demand Generation — two terms that seem to be used interchangeably even though they mean slightly different things. …

If you are doing any kind of digital marketing, chances are you’ve been curious to try online advertising too. With the shift of marketing into digital spaces in the last year and a half, more and more B2B businesses are looking into paid online ads. For many still the world…

The COVID-19 pandemic has shaken the world in almost every aspect and global marketing trends were not an exception. If in 2020 marketers had to find a way to quickly adapt to our changing realities, 2021 tested how sustainable our methods were. …

Sales agent or sales rep? A smaller, growing business needs all of the resources and additional help it can get, and an experienced sales agent can be a great addition to the growth team for only a fraction of a cost. A sales agent is usually an independent contractor who…

LinkedIn remains one of the most effective outreach channels for B2B selling (and we would know, as it’s still a huge part of our own ABM strategy!). When selling on LinkedIn, every little detail matters — who are you reaching out to? What’s your approach? Is the timing right? Your…

Renaissance came to us with an unconventional request — increase their global reach through both inbound (social media, ads) and outbound (direct marketing) channels. As a global education provider in partnership with over 40K schools in the US and the UK, they were looking to expand their existing presence in…

In 2018, only 37% of B2B companies had a documented B2B content strategy. While in recent years that number jumped to 65% in 2019, that still leaves a big portion of businesses that don’t think about their content that hard. I don’t need to explain the value of good content…

When you think of “influencer marketing”, what’s the first thing that comes to mind? Probably a few beautiful young people advertising a product on various social media in a cheery voice. That’s the idea behind influencer marketing for a lot of people, and they generally associate it with B2C businesses. …